SAWSConnector Introduction

E-Commerce and Content Marketing made easy

Always consistent and up-to-date product data are always key – but especially when dealing with the fast-lived world of e-commerce. Enterprises that are already successfully running an online shop and that are seeking a relaunch, but also newbies to the industry, rely more and more on extremely concise and powerful shop software such as Magento or Oxid and many others. However, introducing or switching to one of those powerful shop systems usually comes with one big showstopper – data maintenance!
As soon as you switch or extend your e-commerce to a new shop system, the product data need to be imported to the new system initially – and to make things worse, those data need to be maintained regularly, usually just-in-time.

Prices, available stock or new products need to be available to your customers right away. Now, without an interface that connects the source of the data to the shop system, data maintenance efforts will skyrocket you out of your profit zone.

If all those product data could be maintained in a single spot and from there, could be rolled out to different online shops using different shop systems, it would be a huge win for the e-commerce industry! This is where the SAWS PIM Connectors come into play – our solution to minimize the maintenance efforts for product data in the CONTENTSERV PIM module, using interfaces to these multi-shop systems.

The SAWSConnectors synchronize the most up-to-date data from the CONTENTSERV PIM to one or several shops. In accordance with the product and view data from the PIM, an exact image is created in the shop system. Attributes, attribute sets, categories, category images, products and product characteristics can be synchronized – all of them together or separately.

The characteristics that depend solely on the respective shop system are created automatically. No matter if it is price alterations, adding new products, deleting old products, adding new images – all of those can be synchronized automatically for different shops in just a few clicks!

User-friendly maintenance of product data and marketing content

Think of it in terms of a central train station (= CONTENTSERV PIM module) that easily connects to several smaller train stations (= a multitude of shop systems) – no matter how complex the travel may seem (= complexity of the relevant shop system and its data structure) or how many passengers need to be transported (= data load), the train (= SAWSConnector) is always reliable and on time – in fact, you decide when your train leaves the central station, where it is going to and how many passengers it will be transporting.

It is simple and easy to configure on your end – because we put the complex part about fitting your data – no matter how specific they may seem – into different shop systems – no matter how complex those may seem – in concise packages. Data maintenance using the CONTENTSERV PIM module with shop systems has never been this easy!

Introduction Video

SAWSConnector Beginner’s Guide