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SimpleExcel Introduction

With the SAWSConnector for Excel, you can synchronize CONTENTSERV data to Excel with only a few clicks – you decide which system is to be synchronized how often and when. Attribute values such as marketing content, prices, stock values, images and related products can be maintained entirely in the CONTENTSERV PIM and exported using the SAWSConnectors.


User-friendly maintenance of product data and marketing content


  • Easy-to-use user interface using trains and a railway system
  • Simple mapping of PIM attributes to the attributes of the connected system
  • Concise layout of tasks as single jobs
  • User-defined coverage of the synchronization (e.g. synchronize prices only vs. synchronize all available data)
  • Time & frequency of the synchronization can be configured freely
  • Simple configuration of different follow-up tasks after the synchronization (e.g. send email)

Functional overview

  • Export of data using your individual export template
  • Export of templates to be imported to other systems (e.g. Amazon Vendor Sheets)
  • Write data to several tabs within your output file
  • Write several languages at once to your output file
  • Simple limitation to only parts of the PIM tree if desired (e.g. to limit the export to certain classes of goods)
  • permanent process monitoring and progress bar
  • optional selection of several simultaneous processes in order to enhance overall performance

Your benefits

  • centralized data maintenance and simultaneous synchronization to a multitude of different shop systems as well as mobile devices and print media
  • easy-to-use and real-time synchronization of product data
  • marketing activities become promptly available
  • simple content preparation for target groups (B2B and B2C)
  • increased data quality guarantees an enduring shopping and purchase experience to potential as well as regular customers
  • increased competitiveness due to decreased data maintenance efforts of your product managers and strategic buyers
  • secure future guaranteed – we constantly work on stable versions for new CONTENTSERV and Excel releases
  • compatibility of several SAWSConnectors increases your flexibility
  • includes a basis for the development of your own Connectors (SDK)

The following chapters describe how to install and configure the components.

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